Festy Brand Manifesto

This brand manifesto was used to capture the redefined essence of a medium-sized music festival. 


Brand promise: Festy is a festival that you and the planet can feel good about.

"Richmond Thrives"

The following brand manifesto was written for Richmond African American Tourism.


Strategy: Reveal the thriving nature of today's Black Richmond, and open the doors for an even more prosperous future.


Campaign: Richmond Thrives

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Health Warrior

The following brand story was written for a health food company specializing in chia seed products.


Repositioning: Health Warrior is not just the brand for the athletic marathon runner. Health Warrior is for anyone who needs fuel for perseverance in the marathon of life.

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"The Stone Man"

For my Creative Thinking class, I was tasked with writing a fairytale. The following tale was inspired by my great uncles who made a living in the coal mines of southwestern Pennsylvania.

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