Below are three portfolio pieces all showcasing different aspects of my skillset.
Tasked with the challenge of increasing usership of Spotify in the Heartland of the United States, my team developed a communication strategy and comprehensive campaign to grow this user segment.
After nine years of growing pains, the Festy was becoming a token festival in the Blue Ridge Region. Frequent structural changes, however, were making it hard to establish a brand. I defined the Festy brand, created a communication campaign, and extended the brand beyond the singular festival to increase engagement in the community.
Lingo: An Adult Party Game
Strategy and creativity go hand-in-hand. Tasked with the challenge to make an adult party game, my team created a smart and scalable game to challenge an established weeknight pastime.