Below are three portfolio pieces all showcasing different aspects of my skillset.

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Image by Edan Cohen

Spotify Heartland

Tasked with the challenge of increasing usership of Spotify in the Heartland of the United States, my team developed a communication strategy and comprehensive campaign to grow this user segment.

The Festy

After nine years of growing pains, the Festy was becoming a token festival in the Blue Ridge Region. Frequent structural changes, however, were making it hard to establish a brand. I defined the Festy brand, created a communication campaign, and extended the brand beyond the singular festival to increase engagement in the community.

Lingo: An Adult Party Game

Strategy and creativity go hand-in-hand. Tasked with the challenge to make an adult party game, my team created a smart and scalable game to challenge an established weeknight pastime.

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