Lingo: An Adult Party Game
Strategy and creativity go hand-in-hand. Tasked with the challenge to make an adult party game, my team created a smart and scalable game to challenge an established weeknight pastime.
Adult party games have been on the rise in recent years. Cards Against Humanity, What Do You Meme, and Never Have I Ever have become staple games for young adults. We saw an opportunity to think beyond typical games bought in stores that use a board or cards and only require a onetime purchase. So, we created a game that could be played live at a bar or restaurant using what everyone at the table already has: a drink coaster.
Trivia Night's Biggest Competitor
Trivia Night or Pub Quiz, if you live across the pond, has become a popular weeknight libation for adults in the U.S.and Europe. However, it's not for everyone. Trivia is by definition "information of little or no importance."
To solve this disconnect, my team created an alternative to Trivia Night that uses icons and words as the basis for solving questions asked by an emcee based on the age-old concept of a rebus puzzle.
Each table gets a stack of four coasters all with a unique combination of words and symbols on them. Collectively these words and symbols are used to answer questions over six rounds of play.
Answers to the questions can be found using a combination of the words and symbols across any of the four unique coasters.
The video below will present you with a question, followed by the four drink coasters that contain the answer. The answer will be revealed after 10 seconds, then the game will proceed to the next question.
Lingo is sold on a subscription-based model. Each week the content of the coasters is changed and shipped to the subscribing venue or game-hosting company. The pricing of a subscription package is dependent on the number of drink coasters needed for each establishment.
Launch & Growth
The go-to-market strategy is to launch the game in a medium-sized city where trivia nights are already popular. Ideally Lingo would form partnerships with restaurants having multiple locations to expand reach through an existing business network.
Another consideration for revenue growth is to sell space on the back of the Lingo coaster for sponsor logos.
In addition to the at-home game nights that could utilize retired Lingo sets, the game could live in newspapers next to crossword puzzles and sudoku. After a few years of existence, the collection of games could be printed into puzzle books that people use when they are traveling or play to pass time.
Colin McCool, Chelsea Sams, Emily Hudson, Lareina Liu